Search Engine Optimization
- Search Engine Optimization (SEO) involves optimizing keywords, improving technical structure for better crawling and indexing, creating high-quality content, and building backlinks to improve a website’s ranking in search results.
- Local SEO focuses on optimizing Google My Business listings, maintaining consistent NAP (Name, Address, Phone number) details, targeting location-specific keywords, and acquiring local backlinks to improve visibility in local search results.
- Enterprise SEO caters to large-scale websites by implementing scalable strategies, using automation tools for keyword tracking and technical SEO tasks, optimizing content for multiple regions and languages, and ensuring consistency across thousands of pages.
- SEO audits are comprehensive evaluations of a website’s technical performance, content quality, backlink profile, and user experience, identifying areas for improvement to align with SEO best practices.
